Brand association is you biggest competitive advantage, it’s distinguishes one company from the next. One of the most powerful ways to do this is through cause marketing. Linking your brand to a non-profit group or charity is referred to as cause marketing. If you want to give back to the community, then this is an opportunity for you to boost your business and your brand as part of your community involvement initiatives.

Finding a cause that has synergy with your company can be difficult. Forging a business partnership with a non profit organisation can also be tricky. This is Sho-Sho-Lo-Za Marketing’s expertise.

We will help you find a cause that has synergy with your brand. We will design, plan, implement and market your fundraising program ensuring that the cause and your brand are correctly presented and associated. Cause Marketing is a form of emotional branding and indirectly links a company with a cause.

Unique Fundraising Events
In South Africa there are many worthwhile causes that both local and international companies would like to get involved with. Let our unique fundraising ideas compliment your marketing program.
Examples of some of the unique fundraising events we have implemented as part of a cause marketing campaign are:

• Annual M-Net Breast Cancer Luncheons (sponsored by M-Net)
• CANSA Shavathon (sponsored by Nedbank)
• Women and Children's Day (sponsored by SABC and Nedbank)
• Walk-a- Block for CHOC and Hospice (sponsored by M-Net and Nedbank)
• Shake & Bake for CHOC (sponsored by South African Chefs Association)
• 16 Days of Activisim (sponsored by Nedbank)
• More Balls Than Most (sponsored by Etana Insurance)
• Comrades Pink Mile (sponsored by Reebok)
• QASA quads for quads (sponsored by Pick n Pay)