What is Cause Marketing

Cause Marketing and your Fundraising Program

Brand association is you biggest competitive advantage. This is what distinguishes one company from the next. Because of technology advances like the internet, building a strong brand is no longer just for the big guys. Small players can build a strong international brand. One of the most powerful ways to do this is through cause marketing.

Linking your brand to a non-profit group or charity is referred to as cause marketing. If you want to give back to the community, then this is an opportunity for you to boost your business and your brand as part of your community involvement initiatives.

Market Your Fundraising Program

Finding a cause that has synergy with your company can be difficult. Forging a business partnership with a non profit organisation can also be tricky. This is where Sho-Sho-Lo-Za Marketing comes in. At Sho-Sho-Lo-Za we will help you find a cause that has synergy with your brand. We will design, plan, implement and market your fundraising program ensuring that the cause and your brand are associated. Cause Marketing results in emotional branding by linking in a person?s mind a company with a cause.

Unique Fundraising Events

In South Africa there are many worthwhile causes that both local and international companies would like to get involved with. Our unique fundraising ideas have complimented our clients marketing program.

Examples of some of the unique fundraising events we have implemented as part of a cause marketing campaign are:

• CANSA Shavathon (sponsored by Nedbank);
• Women and Children?s Day (sponsored by SABC and Nedbank);
• Walk-a- Block for CHOC and Hospice (sponsored by MNET and Nedbank)
• Shake ?n Bake for CHOC (sponsored by South African Chefs Association)

Do you want to get involved in a community project in South Africa and support a worthy cause? Then Contact Sho-Sho-Lo-Za Marketing. Our experience in cause marketing, together with our innovative and creative team will create a unique fundraising event complimenting your company and your brand.